Hoverlloyd operated a cross-Channel hovercraft service between Ramsgate and Calais. It operated four hovercraft and was a rival to Seaspeed (owned by British Rail). The origins of Hoverlloyd date back to 1964, when the Swedish Lloyd shipping company investigated the possibility of operating a hovercraft service. Together with Swedish American Line (owned by Brostroms Rederi AB), the Cross-Channel Hover Services Ltd was registered as a British company in 1965. The name was changed to Hoverlloyd Ltd in 1966. In 1976 Brostroms Rederi AB purchased the entire operation. By 1980, it was obvious that cross Channel hovercraft operation could only continue economically if the two operating companies merged, with consequent rationalisation. Therefore, Hoverlloyd and Seaspeed merged in 1981, to create Hoverspeed. The former Hoverlloyd services from Ramsgate were subsequently withdrawn after the 1982 season and the four ex-Hoverlloyd craft were thereafter based at Dover until their withdrawal from service between 1983 and 1993.